Ronnie Cummins is the Founder and Director of the not for profit Organic Consumers Association that has grown to almost one million members from its beginnings in 1998. Ronnie explains some of the issues relating to genetically engineered foods with a focus on the campaign to label them. He discusses the grass roots efforts to get Prop37 label GMO initiative on the ballot in California for the 2012 election and the challenges posed by the biotech industry misinformation campaign spending $45 million dollars by Monsanto and agribusiness to defeat the measure and keep consumers in the dark with respect to GMO ingredients in their foods.